It's shocking to hear that Google speak that they consider Bing as their competitor. Microsoft have worked so hard bringing its search engine to this level.
It is a fact that where Bing is growing it's share in search market, Yahoo is going down. Bing latest technique and algorithm gives a more relevant result and have different strategy.
Where Google love links, Bing love phrases! Bing search engine prefer keyword in domain, content to get highly ranked. It is a fact that you just can't stuff keywords for the same as it is not user friendly and search engine can also track such keyword spamming easily.
Go through the content, link phrases well to rule on new Bing.
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